Email:
ar.akashranjan@gmail.com
Email:
ar.akashranjan@gmail.com
Email:
ar.akashranjan@gmail.com
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Woods Ville
Woods Ville
Designing Recall in Real Estate Pre-sell Campaigns
Designing Recall
in Real Estate Pre-sell Campaigns
Woods Ville wasn’t a branding project — it was a high-speed communication sprint. With no formal identity system and a tight launch window, the task was to drive visibility and recall through sharp, consistent messaging across hoardings, print ads, and digital assets. The goal was to spark pre-sell interest with design that stood confidently on its own — bold, clear, and conversion-ready from the very first glance.
Woods Ville wasn’t a branding project — it was a high-speed communication sprint. With no formal identity system and a tight launch window, the task was to drive visibility and recall through sharp, consistent messaging across hoardings, print ads, and digital assets. The goal was to spark pre-sell interest with design that stood confidently on its own — bold, clear, and conversion-ready from the very first glance.
Project Overview
Project Overview
This project involved crafting a full suite of communication assets for Woods Ville’s pre-sell campaign — a residential real estate initiative by Sri Venkateshwara Realities in Kachna, Raipur. The scope included outdoor hoardings, newspaper ads, digital banners, and social media creatives. Each touchpoint was built from the ground up to spark early-stage interest, boost local awareness, and establish a strong presence before launch.
This project involved crafting a full suite of communication assets for Woods Ville’s pre-sell campaign — a residential real estate initiative by Sri Venkateshwara Realities in Kachna, Raipur. The scope included outdoor hoardings, newspaper ads, digital banners, and social media creatives. Each touchpoint was built from the ground up to spark early-stage interest, boost local awareness, and establish a strong presence before launch.
Campaign Challenges
Campaign Challenges
Without any existing visual system or brand assets, the biggest challenge was ensuring consistency and clarity across all mediums — while working within a tight delivery timeline. Everything had to be built from scratch: a recognizable layout structure, a clear hierarchy of messaging, and a visual tone that could connect instantly with the target audience. From location cues to pricing highlights, every design decision was made to maximize visibility, speed, and impact across formats.
Without any existing visual system or brand assets, the biggest challenge was ensuring consistency and clarity across all mediums — while working within a tight delivery timeline. Everything had to be built from scratch: a recognizable layout structure, a clear hierarchy of messaging, and a visual tone that could connect instantly with the target audience. From location cues to pricing highlights, every design decision was made to maximize visibility, speed, and impact across formats.
Industry
Architecture & Interior
My Role
Lead Designer
Touchpoints
Brand Identity
Collaterals
Timeline
july 2023 - October 2023
Visuals to Touchpoints
Each piece was crafted to serve a real-world purpose — catch attention on the road, stand out in a crowded newspaper page, or convert on social media. The visuals avoided fluff, focusing instead on strong renders, minimal distraction, and a clear value proposition.
Each piece was crafted to serve a real-world purpose — catch attention on the road, stand out in a crowded newspaper page, or convert on social media. The visuals avoided fluff, focusing instead on strong renders, minimal distraction, and a clear value proposition.
Woods Ville was proof that even without a brand identity in place, strategic communication design can move fast and still deliver clarity. The result was a cohesive launch presence that cut through the noise, anchored by design that prioritized real-world impact over presentation polish.
Woods Ville was proof that even without a brand identity in place, strategic communication design can move fast and still deliver clarity. The result was a cohesive launch presence that cut through the noise, anchored by design that prioritized real-world impact over presentation polish.
Building something interesting? I’d love to help.
Copyright © akashranjan.com All rights reserved
Building something interesting?
I’d love to help.
Copyright © akashranjan.com
All rights reserved
Building something interesting? I’d love to help.
Copyright © akashranjan.com All rights reserved