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Industry
Hospitality & Boutique Hotel
My Role
Lead Designer
Touchpoints
Brand Identity
Collaterals
Timeline
july 2023 - October 2023
Where It All Began
Every identity I build starts with a question. For Four Natives, it didn’t begin with moodboards or grids — it began with conversations. Slow, intentional, and honest. I asked what the space should feel like, what the name should sound like, and what the brand should quietly stand for. It wasn’t about trends or comparisons. It was about listening — to the values, the voices, and the kind of experience the founders truly believed in. That listening became the foundation for everything that followed.
Discover call Takeaway
What should this space feel like to someone walking in for the first time?
It should feel familiar — not staged. Something that feels like a second home, but with just enough elegance to make the experience memorable.
What kind of name would you immediately reject?
Anything that sounds too polished, trendy, or corporate. If it feels like a chain, it disconnects from the community we want to serve — even when we grow into new cities, the name should always bring people back to our roots.
What kind of person do you imagine coming here regularly?
Someone who values comfort and culture equally. Families, couples, working professionals — anyone who wants more than just a meal or stay. People who want to feel seen.
What should never be compromised in the brand?
Its warmth. Even if the design gets modern or premium, the warmth and approachability should never be lost. It has to feel like it belongs to the people.
What’s one word you’d want people to associate with the brand — once it’s named?
Belonging.
Naming Logic
I explored over 30 naming directions, mapping them across spectrums of Culture Infusion to Luxury & Elegance and Minimal & Abstract to Community & Roots. Four Natives emerged as the most balanced — grounded, human, and distinct in both meaning and tone.
Moodbaord & Keywords
The curation of a visual direction that leaned into natural textures, warmth, and softness — balancing refined hospitality with grounded aesthetics.
Belonging
Approachable
Luxury
Rooted
Minimal
Elegant
Cultural Depth
Warmth
Modern
Familiarity
Rohit Verma
Marketing Executive, Lifestyle Enthusiast
“I want to take my partner somewhere that feels classy — not cliché. A place that feels rooted, yet fresh.”
Age: 29
Location: Guwahati, Assam
Tech Proficiency: High
Gender: Male
Discover a hangout spot that feels special but familiar
Enjoy good design and ambiance without judgment or pretense
Make moments feel elevated, not extravagant
Most “premium” places feel too loud or performative
Lack of thoughtfully branded spaces in mid-sized cities
Not enough options for relaxed elegance
Neha Deka
School Teacher, Family-First Thinker
“I don’t need lavish — I need comfortable, clean, and respectful. A place I can bring my parents and children to.”
Age: 37
Location: Silchar, Assam
Tech Proficiency: Moderate
Gender: Female
Find a welcoming space for family dinners or birthdays
Feel safe and cared for — not out of place
Be able to recommend a place that respects all age groups
Limited venues that cater to both adults and kids
Most branding feels disconnected from cultural sensitivity
Feels excluded by places that push only “modern” without meaning
Logo Concept
The Four Natives logomark combines the Assamese numeral ৪ and the letter N into a single, fluid form. It’s minimal, culturally anchored, and built for clarity across all scales — from signage to stationery.
Visuals to Touchpoints
From signage and welcome cards to menu headers and room tags — every touchpoint was crafted to feel polished, but never pretentious.
Design in Use
The extended identity across a wide range of touchpoints — from exterior flags and directional signage to print invites, event kits, bar and café uniforms, thank you cards, envelopes, and sustainable packaging. Every application was designed with one clear intention: to make guests feel seen, cared for, and proud to return.
This wasn’t just a brand creation — it was a foundation for identity. Four Natives now has a system that feels intentional, emotionally resonant, and ready to scale. It brings clarity to the story, consistency to every touchpoint, and a sense of belonging that guests instantly connect with.
