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Industry
Architecture & Interior
My Role
Lead Designer
Touchpoints
Brand Identity
Collaterals
Timeline
july 2023 - October 2023
Where It All Began
4 Inside Design began with a simple observation: good design wasn’t reaching the people who needed it most. In tier-2 cities, modern interiors were often unaffordable or felt disconnected from everyday life. The intent was never just to decorate, but to create design that feels personal, polished, and rooted in purpose — something that balances aesthetics with real-world relevance.
Discover call Takeaway
What should a 4ID space feel like when someone walks in?
Functional, modern, and calm — without losing the warmth of a lived-in space.
What kind of design approach would you reject outright?
Over-styled, copy-paste trends that ignore real needs or daily use.
Who do you imagine coming back again and again?
Young homeowners, local entrepreneurs, and professionals building a lifestyle they’re proud of.
What should never be compromised in the brand?
Clarity in design. If it doesn’t serve the space, it doesn’t belong.
What’s one word you’d want people to associate with the brand?
Considered.
Moodbaord & Keywords
A refined mix of structured modernity and everyday warmth — tailored for the way tier-2 India lives, works, and connects.
Thoughtful
Approachable
Luxury
Calm
Minimal
Elegant
Functional
Personalized
Modern
Visual Stratergy
The design system was built at the intersection of principle, personality, and practicality. Every visual element — from typography and layout to how patterns respond across media — was shaped by the brand’s long-term vision and the values that matter most to 4ID’s clients: clarity, comfort, and creative integrity. Together, these layers formed an identity that feels refined, intentional, and remarkably relatable.
Ravi Sinha
New Homeowner, Aspirational Thinker
“I want my home to feel designed — not just built. Something that reflects who I am without shouting about it.”
Age: 33
Location: Korba, Chhattisgarh
Tech Proficiency: Moderate
Gender: Male
Goal
Design a home that feels sharp, clean, and purposeful
Bring modern aesthetics into a tier-2 lifestyle
Avoid showroom looks — aim for comfort with character
Frustrations
Designers either go too local or too flashy
Hard to find studios that understand subtle, premium needs
Wants design advice, not just decoration packages
Meenal Dube
Boutique Café Owner, Detail-Lover
“The space should speak for itself. I want my café to feel raw, personal, and well thought out not like a Pinterest copy.”
Age: 36
Location: Raipur, Chhattisgarh
Tech Proficiency: High
Gender: Female
Goal
Build a space that attracts footfall and feels authentic
Combine rustic elements with clean lines
Work with someone who respects spatial storytelling
Frustrations
Most designers push generic café aesthetics
Struggles to explain non-verbal preferences
Feels excluded by places that push only “modern” without meaning
Logo Concept
Designed to be timeless and deeply memorable, the 4 Inside Design logomark leverages bold, simplified geometry to create a distinct yet versatile form. Built for subconscious recall, the block-like structure is intentionally minimal — crafted to leave a lasting imprint through repetition and familiarity. Its clean, modular silhouette aligns with the brand’s ethos: thoughtful design that balances clarity, function, and quiet confidence.
Visuals to Touchpoints
Every touchpoint — from business cards to room signage — was designed to feel intentional and quietly confident. Rather than relying on visual excess, the identity leans on structure, negative space, and precision to create a presence that’s polished, memorable, and deeply rooted in everyday function.
Design in Use
The identity was extended across real-world applications with consistency and intent — from uniforms and event kits to welcome folders, signage, and space branding. Each use case was built to feel considered and coherent, reinforcing the brand’s quiet sophistication while adapting seamlessly to homes, cafés, and commercial spaces alike.
This wasn’t just a visual upgrade — it was a strategic shift. 4 Inside Design now carries an identity that feels grounded, memorable, and built to evolve. It brings cohesion to every touchpoint, clarity to the brand story, and lasting recall for the people it’s meant to serve — those who value thoughtful design, even in the smallest of details.
